In 2010, Freshfield’s managing director Simon Turner started a pro-bono movement to help regenerate the well-known but decaying historic Winckley Square in the heart of Preston City Centre. Alongside five legal, accountancy and property contacts, the Winckley Square Community Interest Company (WSCIC) was formed.
WSCIC faced a huge task: build a brand, build a fan base with the community, influence key decision makers and help secure funding.
We secured new board members from all the major stakeholder groups including Lancashire County Council, The Business Improvement District, Preston City Council, local residents and Preston Historical Society.
The marketing campaign created a credible brand and vision, established a stakeholder engagement process including public consultation and partnered with environmental charity, Groundwork, to lead the development of an application to Heritage Lottery Fund.
An outline proposal for a sympathetic regeneration of the Square was submitted and secured a first round pass for £1million worth of Heritage Lottery Funding.
Following further publication consultation, the final bid was submitted in February 2015 with a successful outcome in June 2015.
The restoration project is due to complete in autumn 2016.