To raise the profile of the ceramics industry in the UK with particular focus on organisations based in North Staffordshire. This included positioning the industry as forward-looking, design-led and technologically advanced while providing a business-to-business trading environment and inspiring and educating industry practitioners.
We supported the ‘Ceramics – A New Era’ event at the Britannia Stadium, showcasing innovative exhibits and inspirational seminars to fire the imagination of hundreds of delegates.
Print and broadcast media provided an impressive profile for the event, resulting in over £109,000 worth of equivalent advertising coverage.
This campaign has established a firm social media base upon which to build in future years with 1,122 Twitter followers, 322 tweets, 173 Facebook likes and 163 members of the Linkedin Group ranging from director level to managers and business owners, 64% of which were from regions outside of Stoke-On-Trent.