ProjectSteel Structures: No Compromise


Sherwin-Williams is the global leader in the development, manufacture and sale of coatings and industrial related products.

On behalf of its fire engineering division we were briefed to highlight malpractice in the fire protection of modern steel structures which jeopardises safety.

Change attitudes to the benefits of best practice by collaborating with wider UK industry and compliance authorities including architects, specifiers, fire engineers and fire officers.


The theme ‘No compromise’ was developed, emphasising that whoever you are in the supply chain, lives and property are at stake.

Channels devised were national and international media, online and offline and a roundtable meeting of experts and a national event. This was supported by a series of videos produced to demonstrate the range of safe, breakthrough products from Sherwin-Williams.

Commitment was secured from the Chief Fire Officers’ Association (CFOA), the Association of Specialist Fire Protection (ASFP), the Royal Institute of British Architects (RIBA), the Fire Protection Association (FPA), the University of Greenwich and the Institute of Fire Engineers (IFE).

This group formed the Steel Structures Action Group.


  • 11 major thought leadership articles and comment pieces, 700,000 opportunities to see (circulation) through the media online and offline.
  • Roundtable of decision-makers held in Westminster gained commitment on the issue of safety in fire engineering for Britain’s newest buildings.
  • London seminar attended by 70-plus delegates including architects, fire engineers and local authority building control.
  • Five industry-leading organisations led by Sherwin-Williams working to raise levels of quality and safety in the UK.

Project Completed By Freshfield