ClientCity of Stoke-on-Trent Sixth Form College

ProjectThe Futures Programme

Objective

Make efficiencies around the marketing budget while improving engagement with prospective pupils, their parents and influencers.

Delivery

Our marketing campaign is designed around extensive audience research which we undertook to understand key drivers and behaviours of the audiences.

In addition to ongoing public relations, we delivered a full service, integrated campaign to launch a new product, The Futures Programme, at an open event in April 2016.

This included all content development and promotional material for the event, design and placement of paid-for media space across local media, implementation of social media campaigns into audience groups, creation of a landing page for the website and outdoor advertising using AdVans in strategic locations.

Results

A well-attended launch, with the best ever turnout of prospective students – a 50% increase in footfall from the previous event.

Project Completed By Plinkfizz